La Casa del Caffe Takes the Espress-lane to Online Success.
“We have google analytics but I find it overwhelming. It gives us an overview, but it's too confusing. Our marketing decisions were primarily intuitive.”
Nicole Kennedy, La Casa del Caffe Marketing Manager
About La Casa del Caffe
A family business since 1984, La Casa del Caffe is a coffee roastery that offers a wide range of specialty blends and single-origin coffees, sourced from farms around the world. They sell wholesale as well as direct to the consumer- roasted daily and delivered to your door.
La Casa del Caffe manages its own website and digital marketing. Since covid, the website has become even more important to their revenue stream, and so has their need to prioritise their website and online marketing.
“With everyone at home, there have been more online sales coming through. We really see a huge benefit in being online. It helps us streamline our processes, overheads and turnover times.”
Website : lacasadelcaffe.com.au
Category
Coffee Retail & Wholesale
Size
5-10 ppl
Region
AUS
E-commerce
Shopify
Website
WordPress
Years in operation
30+
Category
Coffee Retail & Wholesale
Size
5-10 ppl
Region
AUS
E-commerce
Shopify
Website
WordPress
Years in operation
30+
Challenge / Goal
Although La Casa del Caffe had a steady flow of customers, their digital strategy was haphazard. The website was performing, but they could tell that there was potential for it to do even more for their business. La Casa del Caffe also wanted to grow their organic social following but lacked the knowhow and time to execute it.
“I thought I was on top of our website… I thought, ‘if it ain’t broke, don’t fix it’, so our website was just humming along.”
Key Findings / Results
The Independent Digital Audit report findings were enlightening, especially around the business’s website meta content and audience targeting.
“The audit made us realise how many things need fixing. The audit really gave us clarity, and we’ve stopped throwing the budget away. Simple errors have such a big impact, so it’s been so fantastic to see them rectified.”
La Casa del Caffe has always had an impressive rate of returning customers, around 87%, but prior to the audit, new audiences were harder to come by.
Key Findings / Results
The audit’s findings were enlightening, especially around the business’s website meta content and audience targeting.
“The audit made us realise how many things need fixing. The audit really gave us clarity, and we’ve stopped throwing the budget away. Simple errors have such a big impact, so it’s been so fantastic to see them rectified.”
La Casa del Caffe has always had an impressive rate of returning customers, around 87%, but prior to the audit, new audiences were harder to come by.
