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Our Independent Audit

Our Independent Digital Audit Options & Inclusions

A personalised, Independent Audit Report is so much more than the auto-generated report or email you get after entering your website URL on some slick landing page. Our digital audits are written by human experts who understand your individual needs.

IDA gives you a thorough online marketing analysis and tailored recommendations for success.

IDA Audit Options

Basic Entry Level

Top 10
Google Business
Profile only

Recommended

SME Standard

Enterprise/ Custom

Comprehensive Executive Summary of Key performance areas
Prioritised Recommendations Important Issues across entire digital footprint
Unlimited
Unrestricted
Sectional Observations & Recommendations
Personalised Expert Auditor Insights
Website Performance Scorecard
Paid Media Performance Scorecard
Organic Performance Scorecard
Detailed Website Sectional Review
Detailed Paid Media reviews including
• Paid Search Audit
• Paid Social Audit
3 Platforms
Unrestricted
Organic Social Analysis
3 Platforms
Unrestricted
Competitor Advertising Analysis
Optional
UX Design Overview
Optional
Content Analysis
Optional
CRO Analysis
Optional
Customised Report
Partner Specific
Bonus AU Audience Snapshot Report (Separate Dashboard)*
•  Audience Profile
•  Audience Postcode Distribution
•  Communication Brief
*Australian traffic analysis only – requires third party pixel to be loaded prior to evaluation. Report delivered 4 – 5 weeks after main audit completion.

IDA Audit Options

Recommended

Basic Entry Level

SME Standard

Enterprise/ Custom

Comprehensive Executive Summary of Key performance areas
Prioritised Recommendations Important Issues across entire digital footprint
Top 10
Unlimited
Unrestricted
Sectional Observations & Recommendations
Personalised Expert Auditor Insights
Website Performance Scorecard
Paid Media Performance Scorecard
Organic Performance Scorecard
Detailed Website Sectional Review
Detailed Paid Media reviews including
• Paid Search Audit
• Paid Social Audit
3 Platforms
Unrestricted
Organic Social Analysis
Google Business
Profile only
3 Platforms
Unrestricted
Competitor Advertising Analysis
Optional
Website Design Overview
Optional
Content Analysis
Optional

Conversion Analysis

Optional
Customised Report
Partner Specific
Bonus AU Audience Snapshot Report (Separate Dashboard)*
•  Audience Profile
•  Audience Postcode Distribution
•  Communication Brief
*Australian traffic analysis only – requires third party pixel to be loaded prior to evaluation. Report delivered 4 – 5 weeks after main audit completion.

IDA Audit Options

Basic Entry Level

Comprehensive Executive Summary of Key performance areas
Prioritised Recommendations Important Issues across entire digital footprint
Top 10

Sectional Observations & Recommendations

Personalised Expert Auditor Insights
Website Performance Scorecard
Paid Media Performance Scorecard
Organic Performance Scorecard
Detailed Website Sectional Review
Detailed Paid Media reviews including
• Paid Search Audit
• Paid Social Audit
Organic Social Analysis
Google Business
Profile only
Competitor Advertising Analysis

Website Design Overview

Content Analysis

Conversion Analysis

Customised Report
Bonus AU Audience Snapshot Report (Separate Dashboard)*
•  Audience Profile
•  Audience Postcode Distribution
•  Communication Brief
*Australian traffic analysis only – requires third party pixel to be loaded prior to evaluation. Report delivered 4 – 5 weeks after main audit completion.

Recommended

SME Standard

Comprehensive Executive Summary of Key performance areas
Prioritised Recommendations Important Issues across entire digital footprint
Unlimited
Sectional Observations & Recommendations
Personalised Expert Auditor Insights
Website Performance Scorecard
Paid Media Performance Scorecard
Organic Performance Scorecard
Detailed Website Sectional Review
Detailed Paid Media reviews including
• Paid Search Audit
• Paid Social Audit
3 Platforms
Organic Social Analysis
3 Platforms
Competitor Advertising Analysis
Optional

Website Design Overview

Content Analysis

Conversion Analysis

Customised Report
Bonus AU Audience Snapshot Report (Separate Dashboard)*
•  Audience Profile
•  Audience Postcode Distribution
•  Communication Brief
*Australian traffic analysis only – requires third party pixel to be loaded prior to evaluation. Report delivered 4 – 5 weeks after main audit completion.

Enterprise/ Custom

Comprehensive Executive Summary of Key performance areas
Prioritised Recommendations Important Issues across entire digital footprint
Unrestricted

Sectional Observations & Recommendations

Personalised Expert Auditor Insights
Website Performance Scorecard
Paid Media Performance Scorecard
Organic Performance Scorecard
Detailed Website Sectional Review
Detailed Paid Media reviews including
• Paid Search Audit
• Paid Social Audit
Unrestricted
Organic Social Analysis
Unrestricted
Competitor Advertising Analysis

Website Design Overview

Optional
Content Analysis
Optional

Conversion Analysis

Optional
Customised Report
Partner Specific
Bonus AU Audience Snapshot Report (Separate Dashboard)*
•  Audience Profile
•  Audience Postcode Distribution
•  Communication Brief
*Australian traffic analysis only – requires third party pixel to be loaded prior to evaluation. Report delivered 4 – 5 weeks after main audit completion.