IDA Audit is the Perfect Recipe for Australian Pork Limited
“Just addressing one thing, and such a simple thing, really can have a big impact.”
Eunbi Lee, Marketing Director, Australian Pork Limited
About Australian Pork
Australian Pork Limited is a progressive, producer-owned industry body, working to represent Aussie pig producers, and promote the pork industry, resources and pork products. The Australian Pork website is primarily an educational tool for, and about, the pork industry. It also provides quality tips and recipes for pork-loving Australians.
Australian Pork maintains its digital presence internally, with an external digital agency providing some support around SEO logistics. While Australian Pork referred to their analytics data from time to time, they were yet to incorporate the data into their marketing strategy.
“We use analytics, but I wouldn’t say we use it “actively”. We haven’t had the time to do a deep dive on any of the analytics, or focus on them in our decision making”, Eunbi explains.
Website : australianpork.com.au
Category
Industry Body
Size
25 – 50 ppl
Region
AUS
E-commerce
Website
WordPress
Years in operation
20+
Category
Industry Body
Size
25 – 50 ppl
Region
AUS
E-commerce
Website
WordPress
Years in operation
20+
Challenge / Goal
The Australian Pork brand strategy department is in a separate division to their digital and social channels departments. It can be challenging to maintain cohesion between the different departments. Managing the big picture strategy and the minor details can be tricky, and the segregation resulted in one of the organisation’s biggest online marketing challenges.
“This factor really spurred the motivation to obtain an IDA report. We knew that we needed help looking holistically at our online marketing strategy. Also, the price of IDA’s audit was so competitive that it seemed like a no-brainer.”
Key Findings / Results
Australian Pork is impressed with the audit quality, highly valuing our expertise and clarity of actionable reporting, as well as its easy-to-understand structure.
“We’ve seen other audit reports before. You’re left to comb through a lot of technical data to try and figure out the actionables… The IDA report quality impressed us the most. Having a clear, laundry list of priorities for our team to action was so great. I liked how detailed the report was, and how it was summarised in terms that were easy for us all to understand and then put into action.”
“Even before receiving the report, we thought it sounded like value for money. After seeing the report, we thought, Yes!! This is definitely value for money.”
The team at Australian Pork has a clear plan of action to fix all our report’s recommendations. Thrilled by our audit’s value and smooth process, Australia Pork will be looking into running another audit. Australian Pork has a separate industry site that requires completely different audience targeting.
“Our industry site draws a different audience, and so it will be exciting to see what IDA’s Audience Profiling can do for us here. We are excited to see the exponential benefits and our return on investment.”
“The process was super streamlined. It didn’t take much involvement on our end, which is really important to us. We could pass over our access and know in the back of our minds that it was being worked on by experts, and would help our organisation to flourish.”
Key Findings / Results
Australian Pork is impressed with the audit quality, highly valuing our expertise and clarity of actionable reporting, as well as its easy-to-understand structure.
“We’ve seen other audit reports before. You’re left to comb through a lot of technical data to try and figure out the actionables… The IDA report quality impressed us the most. Having a clear, laundry list of priorities for our team to action was so great. I liked how detailed the report was, and how it was summarised in terms that were easy for us all to understand and then put into action.”
“Even before receiving the report, we thought it sounded like value for money. After seeing the report, we thought, Yes!! This is definitely value for money.”
The team at Australian Pork has a clear plan of action to fix all our report’s recommendations. Thrilled by our audit’s value and smooth process, Australia Pork will be looking into running another audit. Australian Pork has a separate industry site that requires completely different audience targeting.
“Our industry site draws a different audience, and so it will be exciting to see what IDA’s Audience Profiling can do for us here. We are excited to see the exponential benefits and our return on investment.”
“The process was super streamlined. It didn’t take much involvement on our end, which is really important to us. We could pass over our access and know in the back of our minds that it was being worked on by experts, and would help our organisation to flourish.”
