The Power of a Great Plan
“An IDA report is a smart business decision. The feeling of having a clear direction and actionable strategies is well worth the investment.”
Mary Parbery, Strategy Manager, 24 Hour Business Plan
About 24 Hour Business Plan
24 Hour Business Plan (“24HBP”) comprises a team of senior-level business-people and ex-CEOs with experience running high-growth businesses across almost all industries. Relieving business leaders from the obstacles of time, focus, and strategic clarity, in just four, six-hour workshops, the experts of 24 Hour Business Plan will guide a business leadership team to arrive at a set of clear and actionable plans for strategic growth.
Much of 24HRBP’s lead generation comes directly from its senior advisors’ professional networks.
“Because our senior advisors have large professional networks, we’re finding that business generation has mostly come from tapping into them. However, our website and social media strategies have helped build our online presence and brand awareness.”
The audit helped 24HRBP reflect on, and gain clarity around the purpose and positioning of its website.
“One thing to come out of the audit report is that our online presence isn’t a priority in terms of being a search point to grow organic traffic. Our main priority has always been that our website looks professional, has a strong user experience, and gives us a solid digital presence.”
Website : 24hourbusinessplan.com.au
Category
Professional Services
Size
20 ppl
Region
Global
E-commerce
N/A
Website
Squarespace
Years in operation
2
Category
Professional Services
Size
20 ppl
Region
Global
E-commerce
N/A
Website
Squarespace
Years in operation
2
Challenge / Goal
Small business teams are constantly jumping from one thing to the next and learning on the job. Finding the balance between working in the business and working on the business, where you need the capacity to handle daily maintenance, posts and strategy execution, is a constant challenge.
“Having a list of priorities from our audit report has given us direction, and helped us implement a clear plan for the future. We now know exactly what needs to be done and in what order of priority to achieve our goals”.
Key Findings / Results
Despite doing a lot of ground work in the initial set up phase, and feeling on top of SEO, the audit revealed a number of issues that were negatively impacting the company’s digital presence.
“I was surprised that our SEO wasn’t 100%, because we had done work on it. Tagging and meta came up as issues, and these were the first changes we implemented.”
A range of other changes have also been actioned, including optimising our website to improve user experience.
“I really liked the breadth of the report, as well as its objectivity. It provided us with solid guidance that was clear and actionable. It gave us the ability to pick and choose what to do now, and what we could put on the backburner… We have implemented SEO tags and made a number of tweaks to our settings and analytics setups. We are now working through the recommended website changes, which include A/B testing and changes to our text that will help to improve the user experience.”
Mary is confident that they have already made back the money that they invested in the audit. The company would undertake another audit in 18 months to fine tune their strategy and set new goals as the business evolves.
“The audit validates the work we are doing well. It shows us where to channel our efforts, and relieves us of the need for higher level thinking. Through the audit’s findings and actionable recommendations, we can know exactly what we need to get done.”
Would 24 Hour Business Plan recommend IDA to similar businesses?
“We would. We have”.
